Encourage a strong background for the community and new generations towards a productive society on a sustainable development path. Where, a better comprehension of all the mental health issues and help them to be supported by the community and how they can support it in return. A wide vision for a balanced society in the future where individual give the importance of mental health as much as the physical one and to be aware how much they are related and one can influence on the other one.
While spreading the awareness and public education. Same as mission. Think big, on the future.